Ah yes, the sales funnel. Potential customers go in at the top and come out as loyal clients at the bottom. Somewhere in between, they become sales qualified leads. It’s a simple concept in theory, but does it actually work? And more importantly, how exactly do you make one?
A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage and turn more prospects into paying customers.