What Exactly Is A “Marketing Funnel”

Over the past year I have heard a number of people distort or misconstrue what a marketing funnel is. I like the definition Sprout Social gives us which is:

A marketing funnel describes your customer’s journey with you.

From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond.

With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stages. By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.

Marketing funnel

A marketing funnel describes your customer’s journey with you from the initial stages when someone learns about your business, to the purchasing stage.


The Complete Guide to Content Optimization (+Infographic)

SEMrush, through an extensive analysis of over 22,000 articles, has unveiled the prevailing practices adopted by the best content writers. This groundbreaking research offers invaluable insights into the real-world approaches of content writers worldwide, moving beyond theory and delving into the actual techniques used for creating and optimizing content.

The Art of Content Optimization: The Complete 2023 Guide

Content optimization is key to achieving your content marketing goals. Learn how to optimize your content for SEO, backlinks, and conversions. Includes unique insights and data from [Semrush Research].

4 strategies to enhance the customer shopping experience in-store

4 strategies to enhance the customer shopping experience in-store

“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.”