Why is THIS the Perfect Homepage? – YouTube

I think Wes McDowell’s description of the first impression importance of you website’s hero section is great: “Inside of 5 seconds (your home page’s Hero Section) needs to describe:

  • What you do
  • Why it matters
  • And what the need to do to get it


People aren’t buying the thing that you’re selling,…
They’re buying the results that your thing brings to them

And I think where Wes McDowell goes next with regard to the Hero Image Design is important too:


(4:11)…There’s a recent study that shows that people will look at the main image on a website for nearly six seconds on average. Now I know that doesn’t sound like a lot but I’m telling you in the web World it actually is so what that means to you…This is important to get right so that you can emotionally connect with the most people and honestly most businesses get this really wrong they either put in a photo of, you know a building or a Skyline or a fake customer service rep or a team photo of themselves or just a product on a plain background but what’s better than any of those options is to use what I call a happy customer photo so that doesn’t mean it has to be a real customer of yours it’s more like a representation of the happy after state that your customers are feeling so it should feel really natural and overall positive. You know if you’re a service business just show that happy feeling in some kind of context and the example I always like to use here is you you know if you fix computers don’t show a photo of you with all the guts of a broken computer spread out in a million pieces,… no one wants to see that. Instead youwant to show a person who’s you know using her laptop worry-free now or if you sell a product you can still show the product but show a person using it if you can it really just helps people visualize themselves using it too.

Should you run your “store” section as part of your main website or break it out into it own sub-domain?

So today I was wondering….Should you run your Woocomerce “store” section as part of your main website or break it out into it own sub-domain?

One of the first articles I read while Googling around for an answer was Subdomains vs. Subfolders: Which Is Better for SEO & Why? in SearchEngineJournal.com.

Subdomains vs. Subfolders: Which Is Better for SEO & Why?

The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn about the pros, cons, and use cases of each one.

My Life as an Angel (about Norm Brodsky) | Inc Magazine

The article My Life as an Angel A veteran entrepreneur shares how he figured out how to be successful in new-venture investing. by Bo Burlingham (who is a business legend in his own right) about the business legend Norm Brodsky and his approach to being an Angel Investor has shaped my thinking since I first read in Inc Magazine back in July of 1997.


And in the Inc Magazine Newsletter article Why This Angel Investor Insists on Owning 51 Percent of Your Company:


15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU! – YouTube

Perhaps a better title for this video would be How Our Cognitive Biases Influence The Way People Make Buying Decisions And How As Marketers Can Work With Those Biases. Watch 15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU! on YouTube

  1. The Halo Effect — The halo effect is a cognitive bias where our first impressions influence the way we interpret further information about things or people. This is why a great company with a shoddy website will struggle to sell more online than a shoddy company with a great website.
  2. The Serial Position Effect — The serial position effect explains how people interpret the first and last pieces of info in a list as being more important and remember them more clearly.
  3. The Recency Effect — The recency effect is a cognitive bias in which those items, ideas, or arguments that came last are remembered more clearly than those that came first.
  4. The Mere Exposure Effect — Otherwise known as the familiarity principle, the mere exposure effect explains why people are more likely to buy from brands they know well. This is why it’s much easier for Adidas to sell running shoes than a new manufacturer, regardless of product quality.
  5. The Loss Aversion Effect — Loss aversion describes how we fear loss considerably more than we value gaining something of the same worth.
  6. The Compromise Effect — The compromise effect argues a consumer is more likely to choose the middle option in a product set over more extreme options.
  7. The Anchoring Effect — The anchoring effect is the tendency to rely too much on the first piece of information presented when making a judgment or comparison.
  8. The Choice Overload Effect — Choice overload describes how, when given more options to choose from, people tend to have a harder time deciding, are less satisfied with their choice, and are more likely to experience regret.
  9. The Framing Effect — The framing effect is the tendency to be influenced by the way information is presented, rather than by the information itself.
  10. The Ikea Effect — The IKEA effect is a cognitive bias that helps explains why people place higher value on things they helped to build or create.
  11. The Pygmalion Effect —The Pygmalion effect describes situations where someone’s high expectations improves our behavior and therefore our performance in a given area. It suggests that we do better when more is expected of us.
  12. Confirmation Bias — Confirmation bias is where people seek, interpret and remember information in a way that confirms their existing ideas.
  13. The Peltzman Effect — According to the Peltzman Effect, when safety measures are implemented, people’s risk perception decreases, and so people may make riskier decisions.
  14. Bandwagon Effect — The bandwagon effect helps explain why people queue up for days to buy an iPhone they don’t need. Or why people sign up for pension plans when they could just as easily (and more securely) save that money for themselves.
  15. Blind Spot Bias — Blind Spot Bias is the tendency to see oneself as less biased than other people, or to be able to identify more cognitive biases in others than in oneself.

Watch 15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU! on YouTube