More on the power and art of storytelling in the world of marketing….
https://www.inc.com/jason-aten/apple-started-iphone-15-event-with-an-unexpectedly-powerful-masterclass-in-storytelling.html
https://www.inc.com/jason-aten/apple-started-iphone-15-event-with-an-unexpectedly-powerful-masterclass-in-storytelling.html