In his book Selling the Invisible: A Field Guide to Modern Marketing (p.134) Harry Beckwith wrote:
Beware the deadly middle. If you price in the middle, what you are saying is “We’re not the best, and neither is our price, but both our service and price are pretty good.” Not a very compelling message.
Echoing that same sentiment business consultant Steve Dennis writes about “The Tranquilizing Drug Of Gradualism”
In his “I have a dream” speech, Martin Luther King, Jr. challenged a slow and steady pathway to civil rights reform. Those in favor of an incremental approach feared that making waves–that being too confrontational–would backfire. It was seen as too risky a strategy.
Your website traffic could use a boost. Now you’re at that digital marketing crossroads. Do you go the pay-per-click route or rely on some search engine optimization to bring in more visitors? Which clicks do you pick?
From the folks at WooCommerce….
It’s probably one of the most common questions you’ve been asked in your professional life: “How much would a new WooCommerce store cost us?”. Any of its variants count as well: “how much will you guys charge us to build that extension?”. If you’ve worked on a WooCommerce project, you get the gist.
In the past I was an active participant in several once vibrant internet forum communities but I am in agreement with the article that the age of internet forums has for the most part passed.
View story at Medium.com
Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies!