While I have never met Ellen Rohr I have read all her books, listened to her podcasts, a viewed her lectures so I think I can consider myself something of a disciple. This popped up in my YouTube suggestions today and i thought I would share it here.
Have you ever visited a website and found it impossible to locate the information you wanted? From hard to read color schemes to misplaced graphics, a poorly designed website can sink a business’s chances in less than fifteen seconds.
Ah yes, the sales funnel. Potential customers go in at the top and come out as loyal clients at the bottom. Somewhere in between, they become sales qualified leads. It’s a simple concept in theory, but does it actually work? And more importantly, how exactly do you make one?
A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage and turn more prospects into paying customers.
Enough has already been said about social media, how it reshapes consumer behavior, and how organizations can use it to turn the wheel of fortune in its favor. Despite the massive amount of information on the web, so many businesses struggle to wrap their head around “social media marketing” and how it works.