Branding & Marketing SolutionsWe'll Work With You To Develop A Brand Strategy That Helps Your Brand Stand Out As Well As Stand For Something
Just What Is a Brand?
Often the first thing that small business owner think of when they hear the word “brand” is the logo on their signage, their brochure or the shirts their employees wear wear but those are only symbols and not the real essence of just what a brand is.
Your brand is your company’s personality as seen through the eyes of your clients and potential clients..
It’s how your company is seen and perceived in the media and in your customer’s mind. You certainly want a personality your target market will approve of, remember, and prefer every time they decide to purchase.
Not sure how to go about branding your small business? We can point you in the right direction.
A brand is more than a logo and a corporate color scheme. A brand is a set of values, ideas, experiences… It’s the words we write, the things we say and the vision that drives us. Logos, colors and images are just a way of “giftwrapping” those core ideas for public consumption.
At The Small Business Systems Co. we works with small businesses to help figure out just what their brand really is… Who their true audience is, what the core of their message should be and what sets them apart from the crowd.
Some Suggested Readings On Digital Marketing…
Articles From Our NoteBook’s Branding & Marketing Categories
On the topic of getting started with producing videos for the web a la Marcus Sheridan's The Visual Sale. by Marcus Sheridan "Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how....
It goes without saying I am a Marcus Sheridan fan and follower and so this video goes in my collection of his informative educating videos: Answer Questions... Get attention... Earn Profit... with Marketing Guru Marcus Sheridan - YouTube
Perhaps a better title for this video would be How Our Cognitive Biases Influence The Way People Make Buying Decisions And How As Marketers Can Work With Those Biases. Watch 15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU! on YouTube The Halo Effect —...
An excellent look at Landing Page Design: https://www.silentblast.com/insights/critical-elements-of-landing-page-design/
Apple Started the iPhone 15 Event With an Unexpectedly Powerful Master Class in Storytelling | Inc.com
More on the power and art of storytelling in the world of marketing.... https://www.inc.com/jason-aten/apple-started-iphone-15-event-with-an-unexpectedly-powerful-masterclass-in-storytelling.html
A good article on the techniques for asking for Google Reviews and how to work with them: https://www.getweave.com/google-reviews/
Intersting article and I am sure there are a lot more tricks and techniques than what they have discussed here. I am reminded of a book I read years ago entitled entitled How We Decide by Jonah Lehrer...