Branding & Marketing SolutionsWe'll Work With You To Develop A Brand Strategy That Helps Your Brand Stand Out As Well As Stand For Something
Just What Is a Brand?
Often the first thing that small business owner think of when they hear the word “brand” is the logo on their signage, their brochure or the shirts their employees wear wear but those are only symbols and not the real essence of just what a brand is.
Your brand is your company’s personality as seen through the eyes of your clients and potential clients..
It’s how your comany is seen and percieved in the media and in your customer’s mind. You certainly want a personality your target market will approve of, remember, and prefer every time they decide to purchase.
Not sure how to go about branding your small business? We can point you in the right direction.
A brand is more than a logo and a corporate color scheme. A brand is a set of values, ideas, experiences… It’s the words we write, the things we say and the vision that drives us. Logos, colors and images are just a way of “giftwrapping” those core ideas for public consumption.
At The Small Business Systems Co. we works with small businesses to help figure out just what their brand really is… Who their true audience is, what the core of their message should be and what sets them apart from the crowd.
Some Suggested Readings On Digital Marketing…
Articles From Our NoteBook’s Branding & Marketing Categories
While I think these design trends are interesting and important to consider before we spend too much time focusing on being "artistic" we must still keep in mind that Content Is STILL King.
The concept of business agility has log interested me so I was immediately attracted to this Inc. Magazine article entitled "The Complete Guide to Agile Branding" article when I saw the title in my blog feed reader (Feedly a good tool I recommend) one day. Back in the...