Branding & Marketing Solutions

We'll Work With You To Develop A Brand Strategy That Helps Your Brand Stand Out As Well As Stand For Something

Your brand is what other people say about you when you’re not in the room.” —Jeff Bezos

Just What Is a Brand?

Often the first thing that small business owner think of when they hear the word “brand” is the logo on their signage, their brochure or the shirts their employees wear  wear but those are only symbols and not the real essence of just what a brand is.

Your brand is your company’s personality as seen through the eyes of your clients and potential clients..

It’s how your comany is seen and percieved in the media and in your customer’s mind. You certainly want a personality your target market will approve of, remember, and prefer every time they decide to purchase.

Not sure how to go about branding your small business? We can point you in the right direction.

A brand is more than a logo and a corporate color scheme. A brand is a set of values, ideas, experiences… It’s the words we write, the things we say and the vision that drives us. Logos, colors and images are just a way of “giftwrapping” those core ideas for public consumption.

At The Small Business Systems Co. we works with small businesses to help figure out just what their brand really is… Who their true audience is, what the core of their message should be and what sets them apart from the crowd.

Some Suggested Readings On Digital Marketing…

Articles From Our NoteBook’s Branding & Marketing Categories

The Complete Guide to Agile Branding | Inc.com

The concept of business agility has log interested me so I was immediately attracted to this Inc. Magazine article entitled "The Complete Guide to Agile Branding" article when I saw the title in my blog feed reader (Feedly a good tool I recommend) one day. Back in the...

The Tranquilizing Drug Of Gradualism

In his book Selling the Invisible: A Field Guide to Modern Marketing (p.134) Harry Beckwith wrote: Beware the deadly middle. If you price in the middle, what you are saying is "We're not the best, and neither is our price, but both our service and price are pretty...

To Get Started Means Starting a Conversation About Your Small Business & Your Project Ideas. Call or EMail TSBS.co to Get the Dialog Going... Let's Talk.

To Get Started Means Starting a Conversation About Your Small Business & Your Project Ideas. Call or EMail TSBS.co to Get the Dialog Going... Let's Talk.

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