Branding & Marketing Solutions
We'll Work With You To Develop A Brand Strategy That Helps Your Brand Stand Out As Well As Stand For SomethingJust What Is a Brand?
Often the first thing that small business owner think of when they hear the word “brand” is the logo on their signage, their brochure or the shirts their employees wear wear but those are only symbols and not the real essence of just what a brand is.
Your brand is your company’s personality as seen through the eyes of your clients and potential clients..
It’s how your company is seen and perceived in the media and in your customer’s mind. You certainly want a personality your target market will approve of, remember, and prefer every time they decide to purchase.
Not sure how to go about branding your small business? We can point you in the right direction.
A brand is more than a logo and a corporate color scheme. A brand is a set of values, ideas, experiences… It’s the words we write, the things we say and the vision that drives us. Logos, colors and images are just a way of “giftwrapping” those core ideas for public consumption.
At The Small Business Systems Co. we works with small businesses to help figure out just what their brand really is… Who their true audience is, what the core of their message should be and what sets them apart from the crowd.
Some Suggested Readings On Digital Marketing…
The 22 Immutable Laws of Branding
by Al Ries
Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller
This Is Marketing: You Can’t Be Seen Until You Learn to See
By: Seth Godin
(For what it is worth reading or listening to anything or everything by Seth Godin is a tremendously worthwhile experience.)
Customer Culture: How Fedex and Other Great Companies Put the Customer First Every Day
by Michael D. Basch (Author)
Designing Brand Identity: An Essential Guide for the Whole Branding Team 5th Edition
by Alina Wheeler
Contagious: Why Things Catch On
by Jonah Berger
Articles From Our NoteBook’s Branding & Marketing Categories
15 Facebook Post Ideas to Increase Engagement | Sprout Social
https://sproutsocial.com/insights/facebook-posting-tips/
Seth Godin on marketing, storytelling, attention, and the future of work – YouTube
How does design affect decision making? – Vox
https://www.vox.com/ad/22538983/how-does-design-affect-decision-making
Sales funnel examples to use for your own business | Brafton
https://www.brafton.com/blog/content-marketing/sales-funnel-examples/
What is a Sales Funnel? Stages & How to Create One | Keap
https://keap.com/product/sales-funnel
What Is Social Media Marketing?
https://www.digitalmarketing.org/blog/what-is-social-media-marketing
SEO’s Place in a Cookieless Web: Is Content the New Cookie?
https://www.searchenginejournal.com/cookieless-seo/405765/#close
13 Essential Google My Business Optimizations for 2020 – Business 2 Community
https://www.business2community.com/online-marketing/13-essential-google-my-business-optimizations-for-2020-02317258
Minimalism In Web Design: Elements, Benefits & Case Studies
https://www.digitalsilk.com/minimalism-in-web-design
Top 10 Web Design Trends in 2020 – Every Designer Should Know – YouTube
While I think these design trends are interesting and important to consider before we spend too much time focusing on being "artistic" we must still keep in mind that Content Is STILL King.
To Get Started Means Starting a Conversation About Your Small Business & Your Project Ideas. Call or EMail TSBS.co to Get the Dialog Going... Let's Talk.
