Branding & Marketing SolutionsWe'll Work With You To Develop A Brand Strategy That Helps Your Brand Stand Out As Well As Stand For Something
Just What Is a Brand?
Often the first thing that small business owner think of when they hear the word “brand” is the logo on their signage, their brochure or the shirts their employees wear wear but those are only symbols and not the real essence of just what a brand is.
Your brand is your company’s personality as seen through the eyes of your clients and potential clients..
It’s how your comany is seen and percieved in the media and in your customer’s mind. You certainly want a personality your target market will approve of, remember, and prefer every time they decide to purchase.
Not sure how to go about branding your small business? We can point you in the right direction.
A brand is more than a logo and a corporate color scheme. A brand is a set of values, ideas, experiences… It’s the words we write, the things we say and the vision that drives us. Logos, colors and images are just a way of “giftwrapping” those core ideas for public consumption.
At The Small Business Systems Co. we works with small businesses to help figure out just what their brand really is… Who their true audience is, what the core of their message should be and what sets them apart from the crowd.
Some Suggested Readings On Digital Marketing…
Articles From Our NoteBook’s Branding & Marketing Categories
Marketing Chart: The most affluent consumers also the most likely to engage with marketing | MarketingSherpa
The big important takeaway from the article: You might assume that the most affluent customers are harder to reach and the least likely to engage with marketing. After all, the time they spend engaging with marketing is more valuable based on their income level. And,...
A great (creatively inspiring) article and accompanying set of videos about some brilliant way some real estate professionals are using videos to sell houses.. 5 insanely creative ways people have used video to sell houses Think this approach might work for you? Do...
The Psychology of Color in Marketing and Branding http://www.entrepreneur.com/article/233843
The Social Media landscape is a vast lush forest that's growing all the time and it tough for business people to keep up with all the developments and make their way through the lush undergrowth. So how does a business person keep up on everything that's going on? The...