“Your brand is what other people say about you when you’re not in the room.” —Jeff Bezos

Just What Is a Brand?

Often the first thing that small business owner think of when they hear the word “brand” is the logo on their signage, their brochure or the shirts their employees wear  wear but those are only symbols and not the real essence of just what a brand is.

Your brand is your company’s personality as seen through the eyes of your clients and potential clients..

It’s how your company is seen and perceived in the media and in your customer’s mind. You certainly want a personality your target market will approve of, remember, and prefer every time they decide to purchase.

Not sure how to go about branding your small business? We can point you in the right direction.

A brand is more than a logo and a corporate color scheme. A brand is a set of values, ideas, experiences… It’s the words we write, the things we say and the vision that drives us. Logos, colors and images are just a way of “giftwrapping” those core ideas for public consumption.

At The Small Business Systems Co. we works with small businesses to help figure out just what their brand really is… Who their true audience is, what the core of their message should be and what sets them apart from the crowd.

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