Branding & Marketing SolutionsWe'll Work With You To Develop A Brand Strategy That Helps Your Brand Stand Out As Well As Stand For Something
Just What Is a Brand?
Often the first thing that small business owner think of when they hear the word “brand” is the logo on their signage, their brochure or the shirts their employees wear wear but those are only symbols and not the real essence of just what a brand is.
Your brand is your company’s personality as seen through the eyes of your clients and potential clients..
It’s how your company is seen and perceived in the media and in your customer’s mind. You certainly want a personality your target market will approve of, remember, and prefer every time they decide to purchase.
Not sure how to go about branding your small business? We can point you in the right direction.
A brand is more than a logo and a corporate color scheme. A brand is a set of values, ideas, experiences… It’s the words we write, the things we say and the vision that drives us. Logos, colors and images are just a way of “giftwrapping” those core ideas for public consumption.
At The Small Business Systems Co. we works with small businesses to help figure out just what their brand really is… Who their true audience is, what the core of their message should be and what sets them apart from the crowd.
Some Suggested Readings On Digital Marketing…
Articles From Our NoteBook’s Branding & Marketing Categories
The concept of business agility has log interested me so I was immediately attracted to this Inc. Magazine article entitled "The Complete Guide to Agile Branding" article when I saw the title in my blog feed reader (Feedly a good tool I recommend) one day. Back in the...
In his book Selling the Invisible: A Field Guide to Modern Marketing (p.134) Harry Beckwith wrote: Beware the deadly middle. If you price in the middle, what you are saying is "We're not the best, and neither is our price, but both our service and price are pretty...
Branding: the symbolic embodiment of all the information connected to a particular product or company
Mark Hayward from a blog article on Self Branding – "Branding can be described as the symbolic embodiment of all the information connected to a particular product or company. Effective branding serves to create assumptions, excitement, associations, and expectations...
In the past I was an active participant in several once vibrant internet forum communities but I am in agreement with the article that the age of internet forums has for the most part passed....
Marketing Chart: The most affluent consumers also the most likely to engage with marketing | MarketingSherpa
The big important takeaway from the article: You might assume that the most affluent customers are harder to reach and the least likely to engage with marketing. After all, the time they spend engaging with marketing is more valuable based on their income level. And,...