CRM — Customer Relational Management

Customer Relational Management isn't just an app, it's a way of thinking, a small business's cultural identity.

Is real genuine CRM practical and feasible for small to mid-sized businesses?

We think it is and we think it’s important too.

CRM isn’t just a product or tool you buy, it’s a methodology and philosophy. Not only can we help you in the selection and deployment of the tools you need we can help you develop the methodology and teach the philosophy to your staff.

We can help you help identify and target your best customer based on your company’s brand message and work with you to develop the systems and programs to generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives.

Today there are many CRM applications are available for even the smallest business. Microsoft Outlook and ACT by Sage, Goldmine, Marketcircle’s Daylight, are amongst the many popular big name CRM solutions that are available today that provide contact databases, calendars and schedules. There are also competing Web-based sales-management tools such as Saleforce.com that offer collaboration, lead-capturing and management tools tools too.

But no matter what the vendor tells you, a CRM solution won’t do anything if your company doesn’t use it. But a well-implemented CRM solution will begin to pay off immediately with improved productivity throughout your organization. Before you invest in a product, we’ll work with you to get to know all of your organization’s processes and talk to your employees to assess their needs.

The Paradigm-360 CRM Audit Overview

We can show you how to get more from Sales, Marketing, Customer Service, and most importantly your base of customers and prospects. Start with our CRM Audit Overview. We review your business requirements and goals and see which CRM program fits your needs and budget.