Identifying and Solving the Mysteries of Pricing
While the underlying mechanics of understanding and estimating costs are scientific in nature pricing is an art.
For builders, remodelers, and trade contractors the art of pricing involves seeking out and identifying services that deliver value to customers beyond their intrinsic costs and charging for them appropriately.
While estimating material and labor requirements and placing a correctly designed markup on those costs is critical to delivering a baseline Net Profit oft times contractors will leave dollars on the table by not identifying the added value in the products and services that they deliver that clients would be willing to pay a premium for. In other words,…
How Much Is Your Service or Product Worth to the Customer?
We work with our clients to find and/or develop elements of their service offering that contain added value and incorporate them into a strategic pricing system. It’s in setting the right pricing strategy that builders, remodelers, and trade contractors can reach out to and serve (and profit from) as many customers as possible. It is our belief that a good robust pricing system can and should be designed to provide enhanced services to customer who desire them while also providing service offerings that help to expand your customer base.
Some of our book recommendations on Pricing Strategy:
By Rafi Mohammed
List Price: $24.95
Amazon Price: $16.47
By Sarah Maxwell
List Price: $29.95
Amazon Price: $22.76
By Thomas T. Nagle & John Hogan
List Price: $91.50
Amazon Price: $57.65