Ah yes, the sales funnel. Potential customers go in at the top and come out as loyal clients at the bottom. Somewhere in between, they become sales qualified leads. It’s a simple concept in theory, but does it actually work? And more importantly, how exactly do you make one?
A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage and turn more prospects into paying customers.
The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other Silicon Valley behemoths in recent years. There’s been much discussion of how search marketers and PPC professionals can prepare for a cookieless web.
Your website traffic could use a boost. Now you’re at that digital marketing crossroads. Do you go the pay-per-click route or rely on some search engine optimization to bring in more visitors? Which clicks do you pick?
A great (creatively inspiring) article and accompanying set of videos about some brilliant way some real estate professionals are using videos to sell houses..
Think this approach might work for you? Do you think you need a “Producer” with theatrical production experience to take from story idea to finished product? To start the conversation please feel free to contact us.