SEO’s Place in a Cookieless Web: Is Content the New Cookie?

SEO’s Place in a Cookieless Web: Is Content the New Cookie?

The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other Silicon Valley behemoths in recent years. There’s been much discussion of how search marketers and PPC professionals can prepare for a cookieless web.

Optimizing For What Humans Are Looking For

“Understanding Human Intent” seems to be the best new direction for most web service companies to pursue since the future of the Google algorithm is moving in that direction. In other words we need to optimize “for what humans are looking for”.

https://searchengineland.com/video-a-j-ghergich-on-not-chasing-the-google-algorithm-and-focusing-on-human-intentions-327205


Ignoring these 6 SEO strategies could come back to haunt you | SearchEngineLand.com

Ignoring these 6 SEO strategies could come back to haunt you

Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies!