Your website traffic could use a boost. Now you’re at that digital marketing crossroads. Do you go the pay-per-click route or rely on some search engine optimization to bring in more visitors? Which clicks do you pick?
Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies!
Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”
DISCLAIMER: I don’t “really” know anything about SEO. What I do know is the folks at Google and other big search engines are just human beings like us who have created and constantly tweak the search algorithms. Their goal is to give us what we want when searching, the best possible websites relevant to what we are searching for.
Most people if you ask them what it the most popular search engine or search tool on the internet they will almost certainly say Google but if you ask them who is number two they may be surprised to find that it’s YouTube. (which interestingly enough is owned by Google).
Created by Mushroom Networks