The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other Silicon Valley behemoths in recent years. There’s been much discussion of how search marketers and PPC professionals can prepare for a cookieless web.
“Understanding Human Intent” seems to be the best new direction for most web service companies to pursue since the future of the Google algorithm is moving in that direction. In other words we need to optimize “for what humans are looking for”.
Your website traffic could use a boost. Now you’re at that digital marketing crossroads. Do you go the pay-per-click route or rely on some search engine optimization to bring in more visitors? Which clicks do you pick?
Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies!
Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?”