Stats show that of negative website feedback is design related. Also, percent of consumers judge a business’s credibility by the design of its website. Having a website that checks all the boxes in regards to aesthetics and functionality greatly improves ROI.
While I think these design trends are interesting and important to consider before we spend too much time focusing on being “artistic” we must still keep in mind that Content Is STILL King.
In his book Selling the Invisible: A Field Guide to Modern Marketing (p.134) Harry Beckwith wrote:
Beware the deadly middle. If you price in the middle, what you are saying is “We’re not the best, and neither is our price, but both our service and price are pretty good.” Not a very compelling message.
Echoing that same sentiment business consultant Steve Dennis writes about “The Tranquilizing Drug Of Gradualism”
In his “I have a dream” speech, Martin Luther King, Jr. challenged a slow and steady pathway to civil rights reform. Those in favor of an incremental approach feared that making waves–that being too confrontational–would backfire. It was seen as too risky a strategy.
Your website traffic could use a boost. Now you’re at that digital marketing crossroads. Do you go the pay-per-click route or rely on some search engine optimization to bring in more visitors? Which clicks do you pick?
In the past I was an active participant in several once vibrant internet forum communities but I am in agreement with the article that the age of internet forums has for the most part passed.