Ah yes, the sales funnel. Potential customers go in at the top and come out as loyal clients at the bottom. Somewhere in between, they become sales qualified leads. It’s a simple concept in theory, but does it actually work? And more importantly, how exactly do you make one?
A sales funnel helps you understand what potential customers are thinking and doing at each stage of the purchasing journey. These insights allow you to invest in the right marketing activities and channels, create the most relevant messaging during each stage and turn more prospects into paying customers.
Enough has already been said about social media, how it reshapes consumer behavior, and how organizations can use it to turn the wheel of fortune in its favor. Despite the massive amount of information on the web, so many businesses struggle to wrap their head around “social media marketing” and how it works.
The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other Silicon Valley behemoths in recent years. There’s been much discussion of how search marketers and PPC professionals can prepare for a cookieless web.