6 Tricks Grocery Stores Use to Influence What You Buy

by | Sep 1, 2023 | Articles of Interest, Marketing, Pricing, Retail

Intersting article and I am sure there are a lot more tricks and techniques than what they have discussed here. I am reminded of a book I read years ago entitled entitled How We Decide by Jonah Lehrer

6 Tricks Grocery Stores Use to Influence What You Buy

Even if you’re perfectly prepared for a grocery shopping trip, one well-laid psychological trick can leave you with a higher bill than you planned at checkout. Here are six ways that stores upsell you even on the quickest of grocery runs.

 

How We Decide by Jonah Lehrer

4 strategies to enhance the customer shopping experience in-store

by | Jul 9, 2023 | Branding, Retail

4 strategies to enhance the customer shopping experience in-store

“Strategy” refers to a high-level action plan designed to achieve one or more goals under conditions of uncertainty. There has been much uncertainty in brick-and-mortar retail these days, with customers shifting online and many longstanding retailers shuttering their doors for good in what the media has called a “retail apocalypse.”