SEO’s Place in a Cookieless Web: Is Content the New Cookie?
The move away from cookie-based tracking is a response to increasing public concern around privacy. This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other Silicon Valley behemoths in recent years. There’s been much discussion of how search marketers and PPC professionals can prepare for a cookieless web.
