The Roots of My Thinking and Ideas In Marketing

Looking at my bookshelves today I have approximately twelve feet or more of shelving devoted to marketing books. To the best of my recollection my interest in marketing books began in the early 90s with The One to One Future by by Don Peppers & Martha Rogers, Jay Conrad Levinson’s 1984 book Guerrilla Marketing Secrets for Making Big Profits From Your Small Business (I thought the itle was kool), and the late Al Ries and Jack Trout’s classics Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing.

In the 00s I discoved Seth Godin’s Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change

Purple Cow: Transform Your Business by Being Remarkable in the early 00s.

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action-items with revolutionary relationships that deliver viral markets and grow e-business supply-chains that expedite seamless relationships and transform back-end relationships through a top-down, proactive approach we can remain customer focused and

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