Over the past year I have heard a number of people distort or misconstrue what a marketing funnel is. I like the definition Sprout Social gives us which is:
A marketing funnel describes your customer’s journey with you.
From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond.
With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stages. By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.
Marketing funnel
A marketing funnel describes your customer’s journey with you from the initial stages when someone learns about your business, to the purchasing stage.
