In his book Selling the Invisible: A Field Guide to Modern Marketing (p.134) Harry Beckwith wrote:
Beware the deadly middle. If you price in the middle, what you are saying is “We’re not the best, and neither is our price, but both our service and price are pretty good.” Not a very compelling message.
Echoing that same sentiment business consultant Steve Dennis writes about “The Tranquilizing Drug Of Gradualism”
In his “I have a dream” speech, Martin Luther King, Jr. challenged a slow and steady pathway to civil rights reform. Those in favor of an incremental approach feared that making waves–that being too confrontational–would backfire. It was seen as too risky a strategy.
Your website traffic could use a boost. Now you’re at that digital marketing crossroads. Do you go the pay-per-click route or rely on some search engine optimization to bring in more visitors? Which clicks do you pick?
From the folks at WooCommerce….
It’s probably one of the most common questions you’ve been asked in your professional life: “How much would a new WooCommerce store cost us?”. Any of its variants count as well: “how much will you guys charge us to build that extension?”. If you’ve worked on a WooCommerce project, you get the gist.
In the past I was an active participant in several once vibrant internet forum communities but I am in agreement with the article that the age of internet forums has for the most part passed.
View story at Medium.com
Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies!
WooCommerce is one of the most popular platforms for eCommerce and online stores on WordPress. Fortunately, it’s completely compatible with our favorite WordPress theme: Divi. Also fortunately, there are several amazing Divi child themes to help you get a head start on building your WooCommerce store.
The big important takeaway from the article:
You might assume that the most affluent customers are harder to reach and the least likely to engage with marketing. After all, the time they spend engaging with marketing is more valuable based on their income level. And, as the saying goes — time is money.
However, when we broke down the data based on income level, we made a surprising discovery — the most affluent customers were the most likely to engage….
Affluent customers’ time is more valuable (when measured monetarily) than less affluent customers. So, you might assume they are less likely to spend that valuable time engaging with your marketing. However, we discovered the exact opposite to be true.
While Divi and Extra two of the Elegant Themes WordPress themes we love to work with are out-of-the-box Woo Commerce compatible there are still some other great themes to consider for an online e-commerce website.
Are you (and your employees too) saving enough?
There are a ton of startling chunks of valuable information in this article from the Motley Fool website:
Worried about retirement? You’re not alone. A large number of workers nearing the end of their careers are learning the hard way that retirement is expensive and that most older Americans simply aren’t prepared. If you’re thinking of retiring in the not-so-distant future, here are a few facts you should be aware of.
It’s a classic conundrum for any graphic designer: finding font pairings that set each other off, don’t fight the eye for attention, and harmonise without becoming homogenous and dull. The age-old rule goes as follows: concord or contrast, but don’t conflict.