by JerraldHayes | Sep 23, 2023 | Content Management Systems, E-commerce, Local Search Engine Optimization (SEO), Search, Web Design
So today I was wondering….Should you run your Woocomerce “store” section as part of your main website or break it out into it own sub-domain?
One of the first articles I read while Googling around for an answer was Subdomains vs. Subfolders: Which Is Better for SEO & Why? in SearchEngineJournal.com.
The use of a subdomain or a subfolder has SEO, user experience, and other implications. Learn about the pros, cons, and use cases of each one.
by JerraldHayes | Sep 23, 2023 | Management, Raising Capital
The article My Life as an Angel A veteran entrepreneur shares how he figured out how to be successful in new-venture investing. by Bo Burlingham (who is a business legend in his own right) about the business legend Norm Brodsky and his approach to being an Angel Investor has shaped my thinking since I first read in Inc Magazine back in July of 1997.
https://www.inc.com/magazine/19970701/1274.html
by JerraldHayes | Sep 18, 2023 | Marketing
Perhaps a better title for this video would be How Our Cognitive Biases Influence The Way People Make Buying Decisions And How As Marketers Can Work With Those Biases. Watch 15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU! on YouTube
- The Halo Effect — The halo effect is a cognitive bias where our first impressions influence the way we interpret further information about things or people. This is why a great company with a shoddy website will struggle to sell more online than a shoddy company with a great website.
- The Serial Position Effect — The serial position effect explains how people interpret the first and last pieces of info in a list as being more important and remember them more clearly.
- The Recency Effect — The recency effect is a cognitive bias in which those items, ideas, or arguments that came last are remembered more clearly than those that came first.
- The Mere Exposure Effect — Otherwise known as the familiarity principle, the mere exposure effect explains why people are more likely to buy from brands they know well. This is why it’s much easier for Adidas to sell running shoes than a new manufacturer, regardless of product quality.
- The Loss Aversion Effect — Loss aversion describes how we fear loss considerably more than we value gaining something of the same worth.
- The Compromise Effect — The compromise effect argues a consumer is more likely to choose the middle option in a product set over more extreme options.
- The Anchoring Effect — The anchoring effect is the tendency to rely too much on the first piece of information presented when making a judgment or comparison.
- The Choice Overload Effect — Choice overload describes how, when given more options to choose from, people tend to have a harder time deciding, are less satisfied with their choice, and are more likely to experience regret.
- The Framing Effect — The framing effect is the tendency to be influenced by the way information is presented, rather than by the information itself.
- The Ikea Effect — The IKEA effect is a cognitive bias that helps explains why people place higher value on things they helped to build or create.
- The Pygmalion Effect —The Pygmalion effect describes situations where someone’s high expectations improves our behavior and therefore our performance in a given area. It suggests that we do better when more is expected of us.
- Confirmation Bias — Confirmation bias is where people seek, interpret and remember information in a way that confirms their existing ideas.
- The Peltzman Effect — According to the Peltzman Effect, when safety measures are implemented, people’s risk perception decreases, and so people may make riskier decisions.
- Bandwagon Effect — The bandwagon effect helps explain why people queue up for days to buy an iPhone they don’t need. Or why people sign up for pension plans when they could just as easily (and more securely) save that money for themselves.
- Blind Spot Bias — Blind Spot Bias is the tendency to see oneself as less biased than other people, or to be able to identify more cognitive biases in others than in oneself.
Watch 15 Psychological Marketing Triggers to MAKE PEOPLE BUY From YOU! on YouTube
by JerraldHayes | Sep 16, 2023 | Marketing, Web Design, WordPress
An excellent look at Landing Page Design:
A landing page should have the following critical elements to be effective:
by JerraldHayes | Sep 14, 2023 | Marketing, Storytelling
More on the power and art of storytelling in the world of marketing….
https://www.inc.com/jason-aten/apple-started-iphone-15-event-with-an-unexpectedly-powerful-masterclass-in-storytelling.html
by JerraldHayes | Sep 14, 2023 | Divi
“Discover expert tips and step-by-step solutions for resolving common issues in Divi, the popular WordPress theme. Learn how to troubleshoot.
by JerraldHayes | Sep 11, 2023 | Local Search Engine Optimization (SEO)
Follow these best practices for ChatGPT for SEO so you can create valuable content that helps (not harms) your strategy.
by JerraldHayes | Sep 9, 2023 | Google My Business, Marketing
A good article on the techniques for asking for Google Reviews and how to work with them:
Google reviews are a quick way to build trust in your business. Learn how to quickly write, remove, and get more Google reviews today!
by JerraldHayes | Sep 1, 2023 | Articles of Interest, Marketing, Pricing, Retail
Intersting article and I am sure there are a lot more tricks and techniques than what they have discussed here. I am reminded of a book I read years ago entitled entitled How We Decide by Jonah Lehrer
Even if you’re perfectly prepared for a grocery shopping trip, one well-laid psychological trick can leave you with a higher bill than you planned at checkout. Here are six ways that stores upsell you even on the quickest of grocery runs.

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