The Tranquilizing Drug Of Gradualism

In his book Selling the Invisible: A Field Guide to Modern Marketing (p.134) Harry Beckwith wrote:

Beware the deadly middle. If you price in the middle, what you are saying is “We’re not the best, and neither is our price, but both our service and price are pretty good.” Not a very compelling message.

Echoing that same sentiment business consultant Steve Dennis writes about “The Tranquilizing Drug Of Gradualism”

The tranquilizing drug of gradualism

In his “I have a dream” speech, Martin Luther King, Jr. challenged a slow and steady pathway to civil rights reform. Those in favor of an incremental approach feared that making waves–that being too confrontational–would backfire. It was seen as too risky a strategy.

How To Estimate On a WooCommerce Project – 9 Client Questions

From the folks at WooCommerce….

How To Estimate On a WooCommerce Project – 9 Client Questions

It’s probably one of the most common questions you’ve been asked in your professional life: “How much would a new WooCommerce store cost us?”. Any of its variants count as well: “how much will you guys charge us to build that extension?”. If you’ve worked on a WooCommerce project, you get the gist.

Ignoring these 6 SEO strategies could come back to haunt you | SearchEngineLand.com

Ignoring these 6 SEO strategies could come back to haunt you

Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies!

Marketing Chart: The most affluent consumers also the most likely to engage with marketing | MarketingSherpa

The big important takeaway from the article:

You might assume that the most affluent customers are harder to reach and the least likely to engage with marketing. After all, the time they spend engaging with marketing is more valuable based on their income level. And, as the saying goes — time is money.

However, when we broke down the data based on income level, we made a surprising discovery — the most affluent customers were the most likely to engage….

Marketing Chart: The most affluent consumers also the most likely to engage with marketing

Affluent customers’ time is more valuable (when measured monetarily) than less affluent customers. So, you might assume they are less likely to spend that valuable time engaging with your marketing. However, we discovered the exact opposite to be true.

Are you (and your employees too) saving enough?

Are you (and your employees too) saving enough?

There are a ton of startling chunks of valuable information in this article from the Motley Fool website:

10 Retirement Stats Every Baby Boomer Should Know — The Motley Fool

Worried about retirement? You’re not alone. A large number of workers nearing the end of their careers are learning the hard way that retirement is expensive and that most older Americans simply aren’t prepared. If you’re thinking of retiring in the not-so-distant future, here are a few facts you should be aware of.